What we learn, what we build, and what we discover along the way — concrete articles on AI, web development and running a business, written by the people doing the work.
How we rebuilt a B2B SaaS platform with faster performance and AI-driven onboarding for new users.
Read →How a B2B SaaS client achieved 34% higher conversion through AI-driven lead qualification and enrichment.
Read →How we built custom software for an Amsterdam hotel for self-service late check-in in 6 languages.
Read →Customer service, admin, sales — three places where AI actually makes a difference today.
Read →Not every score matters equally. A practical guide to performance that has business impact.
Read →Why 90% of chatbots fail — and how to build one your customers are grateful for.
Read →How a small design system lets your product move 3× faster.
Read →No-code platforms are powerful but have limits. Here's our decision tree.
Read →Custom software isn't always better. An honest framework to make the call.
Read →How Google's AI overviews change the game, and what that means for SMEs.
Read →No glamour, but 20 hours a month saved. How we build it.
Read →Detection, response and prevention — how a small team can keep up with enterprise-grade security.
Read →One email a month on AI, web and software trends — only what's genuinely useful for SME owners.