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vorlyo
Projects AI · Automation

Automated Lead Qualification — Case Study

How a B2B SaaS client reached 34% higher conversion through AI-driven lead qualification and enrichment.

This is a public case study, published with the client's permission.

Client

A Dutch B2B SaaS player in the SMB segment with a fast-growing team and an overflowing lead pipeline.

Challenge

The sales team received hundreds of inbound leads per month via forms, demo requests and content downloads. Manual qualification cost 8+ hours a week, follow-ups got left behind and good leads disappeared in the noise. They wanted a way to automatically filter and prioritise without losing intuition.

Solution

Vorlyo built an AI pipeline around the existing CRM: every new lead is automatically enriched with company data (registry, LinkedIn, industry signals), scored for ICP fit and routed to the right account manager. Borderline leads get an automated nurture flow, top leads get an instant internal ping.

Results

  • 34% higher conversion from lead to customer
  • 8 hours per week saved on manual work
  • Average follow-up 2.4× faster
  • 100% of inbound leads enriched & scored within 5 min
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