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Projects Web · Booking

Novaw Pilates — Case Study

How a pilates studio accelerated signups and nearly eliminated no-shows with a self-serve booking system.

This is a public case study, published with the client's permission.

Client

Novaw Pilates — a boutique pilates studio with a growing community, looking for a cleaner online booking experience than their old WhatsApp + Excel setup.

Challenge

The studio used a standalone scheduling tool and WhatsApp broadcasts. Result: double bookings, students not showing up, and manual invoicing for drop-ins and subscriptions. They wanted one place where students book, pay and subscribe themselves — and where the studio doesn't have to type in anything.

Solution

Vorlyo built a fast website + online booking system: drop-ins, class packs and monthly subscriptions via Stripe, a schedule that syncs automatically with instructor calendars, a no-show flow with automated reminders (email + SMS) and self-service subscription management. The studio sees everything in one dashboard.

Results

  • +54% new students in 2 months
  • No-shows reduced by 72%
  • From brief to live in 4 weeks
  • 0 minutes per week on manual invoicing
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